WHO WE BE

"There is truth and then there is falsehood. In order to learn the truth, you have to see falsehood.", Leonardo Batista, Founder  

Drawing inspiration from the original elements of Hip-Hop like Graffiti, Breaking, DJ'ing and Emceeing - FALSEHOOD. is an independent Streetwear brand. Our mission aims to inspire Customers to find their truth. Ask yourself, what is falsehood to you? Is it the neighborhoods we live in? Is it a symbol for self-discovery? Is it "the opposite of true hood"? Check out what some of our Customers have said when asked the same question.  

Starting with an introductory "PEACE. Tee" in 2017, FALSEHOOD. has innovatively found a way to create a space where Art and Fashion unite. Designs are hand-drawn just like a Graffiti Writer from the 70's would sketch her/his Piece before burning it on a New York City Subway Train.  Furthermore, over 75% of the Goods are screen-printed (hand-pulled) in-house at The Dojo, the brand's office and warehouse, in Newark, NJ.  

The brand also has an ongoing project with highly respected Graffiti Writers, dubbed the Graffiti Writers Collaboration.  An alphabetical representation of effort, style and a homage to Graffiti Writers that influenced the Founder to both write Graffiti and start a brand.  

Break free from the lies and join FALSEHOOD. on a journey to self-discovery.  Don't let the name fool you, we're the truth!